SOMBR releases new single: watch the video for “Potential”

SOMBR releases the new single "Potential," accompanied by an official video directed by Gus Black and built with a distinctly cinematic edge. The song, written entirely by the twenty-year-old artist, had already been previewed live during his performance at Coachella last weekend.

"Potential" follows "Homewrecker," which cemented the artist's presence on international charts, marking his fifth entry on the Billboard Global 200 and his fourth on the Hot 100, as well as the best weekly debut of his career so far. A trajectory that confirms the growth already evident in the early months of 2026.

Watch the video for "Potential" below.

Last summer SOMBR released his debut album "I Barely Know Her", buoyed by significant results for tracks like "Undressed" and "12 To 12", both of which cracked the Top 20 of the Billboard Global 200 and the Hot 100, earning positive feedback from both fans and critics.

This fall will see the "You Are The Reason Tour," a 39-date North American headline tour. It kicks off in Mexico City, with stops at major U.S. venues, including two shows at Madison Square Garden in New York on November 23 and 24, with a second date added due to high demand.

Behind the SOMBR project is Shane Boose, a New York native who began developing his musical path recording in a home studio on the Lower East Side.

From the intimacy of his own bedroom to the biggest stages in the States, from a sound tailor-made for small scale to the most explosive big music, perfect for filling the vastest of spaces. In the space of just a few years, thanks to impressive word of mouth (and of course the backing of Warner), the kid who seemed set on a path of decent but ultimately unremarkable folk-rock has completely turned the page, revealing himself as one of the phenomena of 2025. Barely twenty years old, with an instrumental versatility that lets him play an entire band's worth of parts on his own, Shane Boose, better known by the striking alias SOMBR, bursts into the English-language charts with a rock savoir faire that seemed to have vanished entirely, replaced by genres and trends at the polar opposite. Part glam star of the '70s, part beautiful-and-doomed frontman from a britpop band, he arrives at his debut album with a broken heart, yes (more on that later), but above all with a sonic alchemy that roams freely across decades, letting his fingers glide through the records of the Beach Boys, New York new wave and early '80s funk without batting an eye. The songs on "I Barely Know Her" are as powerful as, at their best, they are electrifying.

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