Johann Sebastian Punk - An outrage against tradition

interview by Claudio Fabretti

Let's be honest, marketing has never been our strong suit here at OndaRock. Even when we've had young talents with guaranteed futures pass through our hands, we've always ended up last in line. Sometimes because, staying parossistically true to our uncompromising streak, we actually panned them; sometimes because we simply took too long to realize what we had. It happened, for instance, with Lo Stato Sociale, the band fronted by “our own” Alberto/Bebo Guidetti, who, love them or hate them, went on to become a national phenomenon, eventually landing on the podium at the Sanremo Festival. The same thing was about to happen with Johann Sebastian Punk, the ineffable musical creature of Massimiliano Raffa, known to friends from the Syd(dharta) forum. He's one of those artists you could describe, borrowing the words of some slightly overbearing old relative, as someone you “watched grow up.” The fact is that back in the site's early days, I received a few of his reviews, which perhaps weren't exactly a model of critical clarity, but they certainly didn't betray their author's age: 13. Talk about an enfant prodige. Except that in the meantime Massimiliano has crossed over to the other side of the barricade: that of the musicians. And his name has ended up in all the major national magazines, helped along by his innate instinct as a dandy and provocateur. Since we may be useless at marketing, but we're not complete fools, we tracked him down again for a chat about his art and his latest album, “Phoney Music Entertainment”, which, unlike its predecessor, hasn't met with an unfortunate fate here on OndaRock – quite the opposite…

Welcome back Massimiliano, it's a strange feeling interviewing you, thinking back to those early teenage reviews of yours. Some of them, in the end, I must have even published. You were already a real megalomaniac, actually. How did you manage, at 13, to be listening to Can, Residents and Lau Nau? At that age I was lucky if I'd gotten as far as Tom Tom Club… Joking aside, can you tell us how those early listening habits came about: were you sharing them with someone at school, or were you (already) an alien?

It's a pleasure to be here, where a lot of my musical growth got started, beginning with those first, barely legible reviews I sent you back in 2002. I remember those days spent listening to the most thrilling releases of the time – thrilling, at least, for someone like me who'd been let down by late-Nineties mainstream rock: Microphones, Fennesz, Stars of the Lid, Oneida, White Birch, Boards of Canada, GY!BE, Asa Chang, Xiu Xiu, Alan Licht, Nurse with Wound, Keiji Haino, Supersilent. What I miss most about that period is the curiosity that drove my days: I was convinced it was a great moment for the history of music, I could sense a feeling of change in the air that mirrored the natural changes going on in my thirteen-year-old body. Back then I had few friends, I already felt a strong friction with my generation, but shut away in my bedroom I got a thrill out of the emotional possibilities that music was able to offer me. The internet was the real turning point: my friends were in the nerd communities where people like me got into listening habits that were impossible to share with classmates from just about any Italian provincial town.

Then came your career as a musician, also marked by boundless ambition. But we here at OndaRock were merciless and panned your debut album. Look on the bright side: it means we don't play favourites, so the praise for your latest album is sincere too. It's also possible that your style simply wasn't to that particular reviewer's taste. The fact is, understandably, you were hurt by it, even though you were extremely clever at turning the whole thing to your advantage with one of your trademark controversies. What was it about that review that bothered you the most? I bet it was the comparison to Yuppie Flu!

I'm not usually one to whine about bad reviews – not that I've had much chance to, actually: off the top of my head I can only recall yours and Rumore's for this last record, though I'm sure there are others I'm forgetting – if anything, they end up feeding my sense that I've made a good record. With OndaRock it was different though: I felt like it was something of a home, and I knew I had quite a few admirers on the staff. Instead, the review was claimed by someone I'd openly clashed with before over his editorial line, and the piece read more like a personal attack than an objective analysis of the album. I later had the chance to meet that reviewer in person, and actually bought some records from him a while back. We met at a Milan metro station. He probably had bodyguards hidden away at the ticket office, but there was no need to call them in, given the naturally cordial atmosphere the meeting took on. After all, I'm a gentleman.

Now that we've filed away that gripe – hopefully for good – is there anything from your decade-plus involvement with OndaRock and its forum that has found its way into your music or your approach to being a musician?

There's a lot. I've been part of OndaRock for sixteen years, well over half of my life so far, and the site and its community have seen the passage of people of real human and cultural depth, some of whom are now dear friends of mine.

Johann Sebastian PunkOn the subject of your approach, you're not exactly known as a paragon of humility. I once heard someone on the radio doing nothing but trash-talking the Italian scene, certain musicians and their fans. "Who the hell is this asshole?", I thought to myself. Then I found out it was you. Aren't you afraid of making that kind of impression on listeners who don't know your persona and your talent?

Nobody wanted to invest in my album, but I'm sure plenty of people would have made me financial offers to convince me not to release it. I know I've closed off certain opportunities for myself because of my lack of diplomacy (and to think I have a degree in International Relations!); a lot of people not only don't want to work with me, they're also incapable of judging the music separately from the persona, which is much "smaller" than the music itself. But that's exactly the point: it is a persona, Johann Sebastian Punk and Massimiliano Raffa only partially overlap. In that sense, the message of Johann Sebastian Punk is: "tear up your Christian Democrat party card, it hasn't been valid since 1994", let's go back to telling each other things to our faces. I miss the days when—I don't remember which of the Gallagher brothers it was—wished Aids on Damon Albarn: it was clearly showmanship, I don't think there was any real malice in it. Enough with the hypocritical political correctness in rock'n'roll, let's not leave it to rappers to be the only ones allowed to insult each other!

I liked your first record, "More Lovely And More Temperate", but I found it a bit overreaching at times. This "Phoney Music Entertainment" strikes me as more cohesive. I find the fusion of progressive and pop particularly successful. For instance, in "Tragedy" – which incidentally is my favourite track – I feel like I'm hearing Claudio Simonetti's keyboards in the service of Sparks. After all, even Battiato – who seems to be a reference point for you – had prog roots. And yet here, the moment you dig out mellotron, dulcimer and the like, people are quick to cry mustiness and pomposity: is this some kind of guilt complex in Italian music (which, incidentally, lived through one of its best eras thanks to prog)?

I think there's a widespread inability, at bottom, to read history in terms of its creative movements, to fully assess the state of the art and relate it to the spirit of its time. Treating artistic trends as genuine expressions of novelty is a very common mistake, typical of my generation. Certain music from the Seventies that you're referring to is only "older" than today's music from a chronological point of view, which is the most obvious standpoint but also a tremendously misleading one. In reality, there's an immense modernism and creative, innovative energy in that music – it was there in prog, it was there in psychedelia, it was there in punk. You don't need to bring in Philip Tagg or Richard Middleton or Franco Fabbri to notice how today's pop – especially, and precisely because it's burdened by "guilt", so-called "alternative" pop – tends to be depressingly conformist and mediocre, a cowardly expression of creative paralysis. It's not just an Italian problem, but in Italy it's particularly pronounced.

If in Italy there isn't (anymore) an ear well-tuned to these sounds, abroad there are plenty of bands putting prog to the service of pop and vice versa. I'm thinking of Gesu No Kiwami Otome, Everything Everything or Mew. Are these reference points for you? And do you think your music might be received differently abroad (in the UK, say)?

You've named three bands I particularly like. I find the Japanese ones extraordinary, they show how complexity, exploration, skill and courage can serve pop music (just look at their sales figures back home). As for my own music: my album was reviewed by around twenty small English blogs, read by relatively few people (to reach the big outlets you need serious promotional investment), so it hasn't exactly changed my life. The reviews were all glowing though: one site called me "The new David Bowie", another called me "The spokesman for an entire generation", and yet another described me as "Somewhere between Adam Ant and William Shakespeare". Now, such descriptions sound funny and over the top, but they show how well the spirit of my music can be grasped by a British observer, perhaps even better than by an Italian one. So I think that in Northern Europe, in Britain or in the United States (where I've sold a fair number of copies of the album), my music could be well received. The problem is getting there: without investment, without heavyweight endorsements, without significant backing, you don't get anywhere.

How does Baroque music factor into your sound? Which devices and techniques from that tradition do you use most in your songs?

Actually, Baroque music isn't as present in my sound as one might think. There are plenty of harmonic-melodic references typical of that era (like the harmonic progression in the chorus of "Tragedy" or the theme in the finale of "Insanity Fair"), but they make up a fairly marginal part of what I'm exploring. Besides, "Baroque music" is a convenient term coined in the 20th century to describe European art music historically situated between the Renaissance and Classicism. If you notice, people talk about "baroque pop" or "baroque rock" whenever certain music alludes to some vague imagery of classical music, or makes use of instruments unconventional for rock, like the harpsichord, without there actually being any real musical reference to the Baroque. What I do is built on interpolating unconventional languages into a pop/rock discourse, hence all the classical references. If another Johann Sebastian Punk album ever comes out, I'd like to push further on the ethnic elements, which are already present, if to a lesser extent. After all, that's exactly what Johann Sebastian Punk is about: taking tradition and treating it outrageously, without fearing you're not up to the task, through the sanctification of the aestheticizing mistake – a process that, in fact, underlies all the music that gave birth to popular music, which often originated in the rough neighbourhoods of Mediterranean port cities.

Johann Sebastian PunkThe other disorienting move on "Phoney Music Entertainment" is the use of samba and other Brazilian touches. That doesn't surprise me, since I know how passionate you are about that country's musical history, but amid the Mitteleuropean theatricality that permeates the record, it makes for a strange effect. What do you think keeps it all in balance – is there some elusive fil rouge running through the record?

A certain kind of theatricality always calls to mind Mitteleuropean settings, since that's where cabaret was born and flourished in its many forms, but exotic fascination as a form of escapism from petit-bourgeois everyday life was a key element of many such shows. Brazil breaks into my music in the form of a dream, or rather a nightmare if you consider how I twisted the Brazilian stereotype in my "Samba da Segunda-Feira". It's a song about unemployment that quotes the Hungarian suicidal song "Szomorú Vasárnap", in which Sunday is portrayed as the day of the deepest suicidal depression. I shift the focus to Monday, which for the unemployed is nothing but an even sadder Sunday, marked by the same indolence but with the monstrous sounds of a city coming alive with productivity humming in the background.

In general, you're clearly not afraid to take risks and pile on ingredients, even at the cost of courting contradiction, as your own stage name makes clear. In one track you even quote Bach's "Toccata and Fugue in D minor". But isn't there a risk of saturation in the long run? Will there come a time when even you feel the need to work by subtraction?

Johann Sebastian Punk is a project with the programmatic goal of musically depicting a journey through the languages and musical cultures that have shaped Western music, or at least popular music, even though the name harks back to the Baroque (or rather: to the father of modern harmony). The crisis of musical genres and categories, contrary to what one might expect, hasn't led at all to a climate of greater freedom in recombining elements; on the contrary, it has led to a generalized impoverishment, to a loss of personality. My goal has been to portray this collapse of boundaries in a critical way, trying to creatively show the state of confusion that the history of music is going through in the age of retromania. It's always an operation of reshuffling imageries, an operation that's not just musical but also literary, philosophical, dramaturgical. Beyond this project, though, by nature I tend to work by addition. I've got other musical personae in store, ones marked instead by a certain bareness. You'll just have to wait.

For me, one of the steps forward on "Phoney Music Entertainment" lies in the production, which is more polished and decidedly glossier, and I don't mind that at all. Who did you work with, and with what goals in mind?

I produced my first album in 2012 and the second in 2015. In those three years I improved a lot on the production side, and then on this last one it was decisive to work with an extraordinary professional like Ivan Rossi, who mixed six tracks on the album and basically saved it. Still, I'm not satisfied with the sound, which keeps suffering from my home-recording, amateurish approach; for future records I'd like to step back from that side of things and just focus on composition, arrangement and performance.

Yet you always play the lion's share, playing almost everything yourself: guitars, drums, percussion, bass, piano, keyboards, organ, synthesizers, mellotron, recorder, sitar, harp, glockenspiel, harpsichord, double bass, viola, zither, dulcimer, shakuhachi, vibraphone, live electronics, and whatever else you can think of. What's behind this bulimic self-sufficiency? And who are the musicians who did support you on the second chapter of Johann Sebastian Punk?

Enrico Pasini, a musician with extraordinary taste, played trumpet, mellophone and flugelhorn; Dimitri Sillato, a refined composer who has already worked with Capossela, played violin; Marco Coppi played flute. These are instruments I could never have played myself. Then again, I'm not an instrumentalist — there isn't a single instrument I can really play well, and that's actually one of the defining traits of Johann Sebastian Punk's style. Otherwise I wouldn't have put "Punk" in the name.

Johann Sebastian PunkYour shows have become something of small events by now, not least for their pronounced theatrical flair. How do you bring this album to the stage?

By reworking the songs quite substantially — they surprisingly end up with more of a rock "drive" live, even though the live show actually leans more heavily on electronics than the album does. That's possible thanks to the extraordinary musicians who play with me: Filippo La Marca, a young pianist, arranger, conductor and Venerable Master of Synthesizers, and Luca Anello, otherwise known as "the John Bonham of the Strait". We're both from the same city, which means we can communicate in archaic Messinese and plan our holidays together. We'd love to play more often though: if it were up to us we'd do it every week, but times are tough, and there's not much curiosity out there.

Your skill as a multi-instrumentalist and frontman is remarkable, while on the strictly vocal side I think you still have plenty of room to grow: have you ever thought about developing further in that respect?

The raw, unpolished use of the voice in this project is central to my aesthetic intent, it's the whole point. More generally, I agree with you: I'm not a particularly gifted singer, I rely a lot on interpretation. I never studied, and I've always used my voice quite recklessly. Over time I've even lost range. But a number of singing teachers have told me I have a tenor-worthy delivery and that with proper training I could become a decent singer. Taking singing lessons is one of my plans for the future.

Alongside your work as a musician, over the years you've also worked as a music critic: after all, that's basically what you were already doing at 13. Don't tell me you've now become one of those people who argue that reviews are pointless...

My relationship with music criticism has been pretty inconsistent. Right now I'm an adjunct lecturer in Popular Music, teaching at IULM in Milan, and this year I also gave a seminar at the University of Lecce. The last things I wrote were academic papers, which only circulate within scholarly circles. Every now and then I publish something in Classic Rock. I'd like to go back to music criticism and take it more seriously, even though I'm deeply disappointed by the average quality of criticism in Italy, which increasingly cares more about "newsworthiness" than about the things that, to me, make an album review actually "useful". What scares me is the conformism of reviewers and their limited knowledge of music. Not just music history, which is pure erudition, but also music theory. I don't fully agree with those who believe that writing about popular music exempts you from musical knowledge on the grounds that the main components of musical analysis are historical, social or technological in nature (which do remain fundamental). You can't critically judge a book by the quality of its paper, the readability of its font, its commercial success and its influence on society and manners; you need to actually know the language it's written in.

In some interviews you've argued for an elitist conception of art, and some people have even seen a whiff of "fascism" in that. Can you set the record straight, once and for all?

That accusation, which could only make me laugh, shows just how carelessly certain words get thrown around and how distractedly people read music journalism. My argument actually goes in the opposite direction. All the great theorists who argued for the need to educate the masses in culture came from a Marxist background — look at the Frankfurt School. What I've observed is that with Web 2.0 and its democratization, the masses have taken the place of the cultural industry's elites in selecting which products reach the market, allowing that industry to outsource its research, development and, to some extent, promotion costs. Just look at the latest artists signed by the major labels: little talent-show singers, YouTube phenomena, cases that blew up on the user-friendly web. This kind of mechanism inevitably lowers the quality of the music that ends up on the mainstream market, which is now even more rarely selected by experts capable of weighing artistic quality against commercial potential, and instead ends up being chosen by a mass of dimwits. I'm elitist in the sense that, utopian as it sounds, I'd like everyone to belong to the elite, but right now we're dealing with the children of commercial TV, which has also debased the "national-popular", something I consider noble in many of its expressions. It's a broad, complex argument, one you're free to disagree with, as long as you're then willing to accept the likes of Donald Trump, Matteo Salvini, Nigel Farage, Milos Zeman. As for the most contemptible forms of conservatism, I don't just reject them — I despise them and fight them. Fascism has nothing to do with it.

Despite that, you've made no secret of the fact that you'd like to go to Sanremo and make the most of that mainstream national showcase. Aren't you afraid of looking inconsistent?

I think inconsistency is one of the greatest virtues a person can have. It ranks just one notch below generosity.

Johann Sebastian PunkYou're also known for your distaste for a certain strand of Italian indie music. What, in your view, is the deep root of the conformism that has been plaguing that scene for years, one that automatically makes anyone who tries to break away from it look like an "alien"? And is there anyone in that scene you're still able to save?

I'll try to keep this brief, not least because it's music that neither I nor any genuine music lover actually listens to. And that's exactly the point: music labeled "alternative" should, tautologically, represent an alternative to the conformism of the mainstream market, whereas today the paradoxical tendency among the successful artists of what you call the "indie" scene — thirty-somethings singing for twenty-somethings, not coincidentally the same generations as the players of the Italian national team that failed to qualify for the World Cup — is to assimilate the immediacy and creative poverty of the mainstream. I'm no sociologist, but I think I can say that the generations involved in this process represent something unprecedented: there's no form of rebellion, no form of exploration. If anything, exploration and rebellion are the constant targets of their (post-?)irony, the same kind of irony as those who used to crack jokes about the Italian marines case or the foibe massacres without anyone actually being an expert in international law or the history of Dalmatia. A young listener of "alternative" music shouldn't be this tame, this drawn to whatever is reassuring, this indifferent to innovation and exploration. And by this I'm not calling for the return of the autoriduttori, nor am I suggesting we need Stormy Six-style political music (that would be ridiculous) or naively politicized shows like the big free concerts in Piazza San Giovanni, if only because glorifying past generations — who are chiefly responsible for the current disaster — would be idiotic; what I mean is approaching aesthetic life with an attitude of challenge, of rupture. Rebellion is sexy — the Italian indie scene, first and foremost, doesn't stir any hormones, isn't exciting, has no eroticism to it.

Sticking with the theme of Italian artists worth saving, you're among the guests on our current Album of the Month, “Maledette Rockstar” by Maisie. Can you tell us something about this collaboration? And have you stayed in touch with Enrico Ruggeri?

No contact with Ruggeri at all — we live in the same city and we've never even bumped into each other by chance; if I had his number I'd call him, if only to give him the new album. As for the Maisie record, I'm glad I worked on it, not just out of respect for them — they're anarchic and surreal like me — but also because of how the collaboration came together. I worked in total autonomy, doing whatever I felt like, with no guidelines whatsoever. I'd received the tracks of a song I was supposed to rework, but of that song I kept only the vocals — by Alvaro Fella, a legend of Italian prog with Jumbo — turning the rest completely upside down, harmonically as well. Besides composing the music, I wrote the arrangements and played almost all the instruments myself (guitar, piano, bass, drums, synthesizers). I like working this way, I like having a blank slate — teamwork just isn't for me.

Your glam heritage seems obvious to me, along with all its trappings of artifice. Pessoa, after all, argued that “sincerity is a great obstacle the artist must overcome.” How do you experience the relationship between autobiographical experience and fiction in your songs?

The musical fact is made up of several layers. Let's say the input, which is essentially inspiration, has to answer to the demon. The “poietic” phase therefore needs spontaneity, otherwise we end up with music written by committee, like the kind that writers of easy-listening songs churn out for publishers, who then place the songs with performers. Naturally, when someone has an uncomplicated or insufficiently tormented human nature, the result tends (though not always — there are brilliant exceptions) to be rather uninteresting. The output, on the other hand, comes through in the interpretation. My use of glam, which is really more a matter of intent than of actual sound, lies entirely in my wish to offer a caricature of the processes of outward-facing hypertrophy that current musical output goes through, of the pervasiveness of images at the expense of the word. In Johann Sebastian Punk, fiction is central: both albums present themselves as pop works, but in reality they are “representations” of pop works, staged theatrically with the intent of celebrating the most authentically artistic values within an immaterial society in which human relationships are hopelessly mediated by images — the values of fiction, of artifice. Today, Art needs fiction more than ever; the hic and the nunc are eating us alive.

What comes through in your songs, in any case, is what you define as “my inability to live in this world.” What feeds your frustration?

Claiming that art is born from suffering is a tremendously banal thing to say. But also tremendously true. I've been a tormented, melancholy soul since birth, even though I'm also quite the jester who loves revelry and buffoonery. If it weren't like that, I probably wouldn't be making music — I'd be doing an MBA at Bocconi.

You also claim that “Phoney Music Entertainment,” starting with the title itself, is a “political” record — a term, let's be honest, that's dangerously overused these days. Want to try to convince us it really is?

It's political because it tries to reflect the contradictions of the “polis,” albeit from a strongly individualist point of view. It's political because it isn't afraid to take risks, to challenge the cowardice of the present and the everyday, because it exposes the blindness of the music industry. That said, when I say “political,” I don't mean “politicized.” Take the Rock In Opposition movement of the late Seventies: they made politicized music and despised disco music, which nonetheless had a “political” energy far more powerful than their own.

But since everything you do is always rooted in a certain (self-)irony, let me ask: what's your most unreasonable goal for the coming years?

Without fear of slipping into self-pity or cliché, and setting aside irony for once, I'll tell you that my goal is to live a life according to my natural inclinations. I have so many projects in mind: I'm writing a symphony, an album of shamelessly pop songs, I've got a novel and an essay in my head, I'd like to devote myself to composing film scores, I'd like to start my own bamboo-growing business, I'd like to keep working at the university. But I can't do all these things because, to make a living, I'm forced to take on odd jobs I'm not remotely suited for. What I can contribute to this world is artistic or intellectual. I'm a terrible employee and utterly inept at most other kinds of work. Unhappiness is woven into my very nature and I'll carry it with me forever, but the thought of being condemned to a hateful everyday routine — like the one I've been living for a few years now — made up of bosses, schedules and tasks that atrophy my brain, gives me a lump in my throat. I don't aspire to material wealth, I aspire to life. I think I deserve one, however much of a jerk I might be.

(February 11, 2018)

***

A young glam rocker's catastrophic plans

by Marco Bercella

Here we are, face to face with the musical creature known as Johann Sebastian Punk, who has recently released his debut work “More Lovely And More Temperate.” In truth, what emerges from our long conversation with Massimiliano Raffa — a twenty-five-year-old from Messina who is also the programmatic mind behind the project — is anything but “temperate.” Massimiliano is, if anything, over the top, a flamboyant provocateur with clear ideas about what needs to be done: a proper “clean sweep” of the Italian music scene, so as to write a round zero on the calendar and start again right from there, with the brazenness of someone who wants to overturn the prevailing understatement, abolish mediocrity, refuse moderation, and smuggle back into the public's mind the ancient fire that once animated rock'n'roll. But above all — as you'll see below — Massimiliano wants to get people talking about him: we think he's succeeding, and here's why.

If you had to introduce the JSP project to someone who doesn't know it, what would you tell them?

I need to give some background first. I started listening to music very early, when I was about eleven or twelve, and back then I didn't even know how to play an instrument. But I already felt I had something to say, and even then I thought that what I had to say was aiming, ambitiously, to change the history of music — so I grew up with this somewhat absurd conviction. Back then I had the sense that something was really changing, even though that forecast turned out to be short-sighted, since we're now in an incredible state of stagnation. But I wanted to be part of that change, so I started composing under the spell of aleatoric music, musique concrète, Edgar Varèse and John Cage, and I thought a bridge could be built between that kind of music and pop. Then, little by little, I moved closer and closer to the song form, but always with a strongly experimental approach, rooted in the belief that it could be something new. Johann Sebastian Punk, which is the latest project I've launched but also the first to come out on record, is instead something that deliberately goes against what I just told you, because my intent now is to capture the moment of total confusion that the music world is going through. It was like carrying out a description, but one made with a different spirit from the one animating recent musical output — a spirit that dares very little, which is why I draw on a lot of sounds from the past.

Right, but there are so many ways to approach the past, and yet you've chosen a rather curious key, given that your stylistic signature seems to come from glam. It's true that these days there's a fruit salad of overlapping styles, both in Italy and abroad, but I think they're moving along different lines…

Yes, that's true, this definitely isn't glam's moment, and the glam-adjacent things that have come out in recent years haven't exactly been lucky. One of the records I loved most in this period was “Daffy’s Elixir” by Bryan Scary, which I know you even talked about on Blah Blah Blah radio, and which drew on some glam elements. But it was a record that had zero luck…

Another one is Bobby Conn…

Exactly, Bobby Conn is another artist who's recognized internationally but who hasn't had huge success with the wider public, he's stayed very much in a niche. But if the twenty-year rule holds true, the 2010s could be the decade of a return to the Seventies, just as the 2000s, whose after-effects we're still living through, drew heavily on the Eighties. So, if the twenty-year rule applies, I could imagine glam making a comeback too, especially because when I hear certain things by Miley Cyrus or Lady Gaga, they remind me more of glam than of anything from the Eighties.

And what about the Italian scene?

Right, there's another reason that led me back to glam, and it has to do precisely with the Italian scene. Even though it has nothing to do with what I do, it's the scene I inevitably have to reckon with: I live in Italy, I have an Italian press office, and I have to find gig dates here in Italy, and right now we've got a losing aesthetic in place. It's a grey, provincial aesthetic, the singer-songwriter one that sings “Oh ma quanto è grigia la provincia di Parma” and that should be overcome immediately, seeing as it's been dominant for ten, fifteen years now.

I find the Italian music scene to be very self-referential, with so many people writing reviews about those same musicians, and those musicians feeding off those reviews, in a rather perverse vicious circle…

But history forces change, and I think we're almost there. In that sense I'd like to ride the wave of change, even though I risk being made a fool of by everyone else's indifference: one thing I'm afraid of is ending up as an isolated voice…

But is it really all worth throwing away? I don't love the prevailing mood either, but I do hear some good songs coming out of our scene too…

The little I manage to filter through, I don't like. If you asked me which Italian records I've loved over the last twenty years, I'd say “Ten Stratagems” by Battiato, and the Addamanera one, “Nella tasca de il zio”, one member of which happens to be among the people who produced my record, and another plays on a track on it. So what I love about Italy, apart from Battiato obviously, is all in my own record, also because another artist I like is Beatrice Antolini, who handled the executive production. As you can see, I really struggle to find Italian musicians I like.

Music and image. Judging by the look you've chosen for yourself, I don't think you're too fond of the understatement that defines the stylistic code of most music being made today, especially in Italy…

Indeed, releasing this record was a risky move, and one that went against the grain aesthetically too. But that's exactly where the challenge lies, that's what's fun about this game. Going back to what I was saying earlier about that somewhat "look-down-at-your-shoes" Italian aesthetic — not in the shoegaze sense — a couple of years ago I wrote a song called "Voglio vivere a Voghera", with which I wanted to take the piss out of that way of writing songs, and that track, written in my bedroom, ended up in rotation on Radio Deejay. At the time I wasn't even registered with Siae, so I couldn't benefit from it financially, but that's when I realized just how easy it is to score a hit with a banal, down-to-earth, Italian, provincial theme. So I told myself, "let's do exactly the opposite, let's see what happens if I do something completely different", because if I write a song in my bedroom with four chords and it ends up in rotation, racking up six thousand YouTube clicks in no time, I want to find out what happens if I do the reverse. To answer your question, at my last show I was wearing a fur coat and nothing underneath, covered in glitter, with a phosphorescent ring with a little lightbulb inside it…

Tell me a bit about the album. I'd call it ambitious, deliberately over the top, with some good intuitions, a few strong songs, but a production that could be improved. After all, you're measuring yourself against tricky territory, the one that once belonged to Steve Harley, to T Rex, to Sparks, but at times also to Yes and Suede…Artists who, not by chance, had people like Alan Parsons, Tony Visconti, Muff Winwood at the console, giants of production…

This is a hugely important aspect, production is something I wish I could have paid more attention to, but my album was produced in complete solitude, because I recorded it at home playing all the instruments myself, and then once I had the finished product in hand, I went to Enzo Cimino, the drummer of Mariposa who's a dear friend of mine and also works as a sound engineer, and asked him to tidy everything up a bit. So he started working almost exclusively in analog on material that was almost entirely recorded digitally, he dug out some Seventies compressors, and it makes sense precisely because it's completely different from what you hear on Italian records today. If you listen to them, in fact, you'll find they all have more or less the same grain, more or less the same sound, especially when it comes to the drums. I much prefer the production on my own record, about which I've heard some very mixed opinions: some say it doesn't live up to what I'm trying to achieve, but others have appreciated this constant push and pull between digital and analog, noting that it's still a very different result from the standard.

It's a sound that draws on the Seventies, but I also find it to be quite modern, and in the end I put this album out to become a bit better known, because I actually have some pretty outlandish plans brewing for the next one. Since I already have it all worked out in my head, I'll need a really big production for it, which is why I want to go to England, where I already know who I'll record it with. The only thing is, over there I'll need the kind of resources I didn't have this time around, seeing as "More Lovely And More Temperate" cost absolutely nothing.

The executive production is by Beatrice Antolini — how did you meet her, and how much did she want to get involved in the album's content?

She didn't get involved in the content at all. She decided to come on board as executive producer once the record was already finished, just like Daniele Calandra of Sri Productions — and it was actually Calandra who played it for Beatrice, who decided to join the project because she was really taken with it, even though her own approach is very different from mine. She's a very rhythmic artist, very focused on precision, she records to the grid, she's methodical, whereas "More Lovely And More Temperate" is a fairly raw piece of work — so much so that in some passages I insisted on pushing the drums off the beat, and I played some parts with slightly out-of-tune guitars, because I wanted to convey a sense of elusiveness that she nonetheless found close to her own sensibility.

I know that Enrico Ruggeri also put in a good word... which doesn't surprise me, because in your album I hear a lot of his musical passions from the '70s. Maybe, compared to what he listened to, the Stranglers are missing, but the theatricality of Sparks and Klaus Nomi is fully there as a reference point in your record...

Yes, he did put in a good word, but here's how it happened: there was a celebration for the thirtieth anniversary of his solo career at the Mei in Faenza, and he was asked to pick the best cover of his repertoire out of a series proposed by various musicians. I showed up with an English-language version of "Contessa" that actually amplifies the decadent side of the very earliest Ruggeri. We had a wonderful conversation with him before our performance in Faenza, and since I was decked out with a wig somewhat like Klaus Nomi's, we talked about Klaus, about Sparks, and I told him that in songs like "My Mistake" by Split Enz I hear a lot of that same Decibel.

It was a kind of meeting of kindred spirits...

Yes, although I don't think there's anything further from my record than Enrico's new album, he showed a lot of interest. Then he also met Beatrice a few weeks ago at the Roxy Bar studios with Red Ronnie, and she gave him the CD. Just this morning I saw that on Twitter, Ruggeri had posted several tweets urging people to listen to my album: that made me really happy, and I thanked him publicly too.

In many ways, the trajectory of "More Lovely And More Temperate" reminded me of Brian De Palma's film "Phantom of the Paradise". The soundtrack is by Paul Williams, recently back in the spotlight thanks to Daft Punk. It's a musical that's excessive in every way and wildly ambitious: it pulls in references from "The Phantom of the Opera", "The Hunchback of Notre Dame", "Faust", "The Rocky Horror Picture Show", blending drama, theatricality and parody within a thinly veiled irony...

I've heard a lot about it, but unfortunately I've never seen it — still, I really recognized myself in your description, because all the traits you outlined can be found in the idea underlying my work. I'm a huge fan of "The Phantom of the Opera", a lot of people have picked up on elements of "The Rocky Horror Picture Show", even though it wasn't something that shaped me and I don't think it influenced me all that much. "The Hunchback of Notre Dame" is another thing I love, so now you've got me curious. But how did this film do, in the end?

At first it wasn't a success, it wasn't really understood by critics or audiences, but then it became a cult film and served as a launching pad for Brian De Palma...

Then I absolutely have to go watch it, because I might have found the cinematic counterpart to my album: parody is at the core of the message I want to get across, I hope it reaches the audience, so I'll watch this film tonight, if I can find it!

Are you planning a tour? I'm curious to hear how you'll bring your multicolored fair to the stage...

We don't have huge resources at our disposal, but according to a lot of people, we're far better live than on record. We don't play all that often because we don't have a booking agency, and then the crisis — because of costs — is basically forcing venues to turn to DJs, or to the singer-songwriter with an acoustic guitar strumming some pointless little tune, whereas there are four of us. Also consider that our keyboardist, Johnny Scotch, gets up on stage with an electric piano, a synth, and a rack. Since the album's arrangements are impossible to reproduce, we've completely reworked every track for guitar, bass (Pino Potenziometri), and drums (Albrecht Kaufmann), with Johnny handling a thousand things at once. I obviously sing and play guitar, but we put on an almost theatrical show, and that element is much stronger live, also because getting the audience involved is a central part of our performances. I always carve out moments where I bring someone up from the crowd onto the stage, get them involved, and a lot of people are ready to swear I'm the best frontman they've ever seen on stage. It's a really powerful live show, and I have a way of drawing the audience into the music that you don't see very often: I already know that whoever reads this interview will say "who the hell does this guy think he is?". Well, everyone who thinks that is invited to our shows, which aren't very many, because, as I said, promoters and booking agencies have set up a kind of cartel, so much so that it's always the same names doing the rounds. For now I haven't managed to organize a proper tour, but I hope to do so in the fall. We presented the album in Bologna, and during that show we sold a number of records that you rarely manage to sell at a single concert.

It's not easy to get the Italian underground audience involved, because it's stuck living out the drama of the cliché of the loud, boisterous Italy, the one that sings "Popopopopopopoo" — and so, almost as a reaction, you end up at shows full of dead-eyed nobodies who don't sing and don't dance. For them, rock'n'roll never really existed, you know?

Those are sort of the symptoms of that understatement I was mentioning earlier...

Sure, because they want to distance themselves from that idea people have of loud, boisterous Italy, so then of course they go off and listen to Dente and that kind of rubbish. All these people posing as music lovers, who at fifteen weren't playing air guitar with a broom in front of the mirror telling themselves "I want to become a rock star." At fifteen, I used to go grab my sister's clothes, put them on, look at myself in the mirror and tell myself "I'm going to kick the world's ass." Well, I know I'll manage to reverse this trend, I just need to find a way to tear down these cartels, these little mafias, and show my face around more often: I've found the formula to turn things around. At my shows, people come close, they dance, they have fun: like I said, I always invite a girl up on stage to dance with me, and there's never been one who's turned down a "lemon" (for the few who, lacking in mischief, might not catch the association, that's the classic "French kiss", ed.), and I'll tell you more — once a guy came up, and even though I'm openly heterosexual, he wanted a "lemon", and a "lemon" he got. Because that's showmanship, and rest assured people have a great time: the reversal of the trend I'm talking about goes through things like this too.

Last question: hand over your desert island song to play on the radio, and give me a reason for your choice…

After saying all these things about theatricality, image, and glam, my desert island song has absolutely nothing to do with that world — it's "Construção" by Chico Buarque. One of the most moving and dramatic songs ever written, from the album of the same name from 1971. At the time Brazil was living under full military dictatorship, and Chico was forced to leave the country for a while, coming to Italy, so much so that here his songs have been translated and reinterpreted by many musicians. That song moves me every single time, because you can see the great artist in it: it's the story of a man who dies at work, a bricklayer who falls from some scaffolding, but with every verse the meaning of certain recurring words is overturned, creating different layers of interpretation. The first verse is almost reportage, the second expresses the protagonist's psychological turmoil, in the third the social critique merges with existential drama, and it ends with "Deus lhe pague" (God repay them), which is also the title of the track that opens the album, where a very harsh attack on power is delivered. It's a track I can listen to ten times in a row and it still moves me just as much every time.

Although there were a couple of moments during the conversation when it could have come up, Massimiliano avoided bringing up OndaRock's terse and less-than-flattering review. Only at the end, practically "off the record" and when he asked me about the publication timing of this piece, did he say to me: "I hope I got the idea across well, because I really like a stir. Even the whole business with OndaRock's negative review (in the Dieci Piccoli Italiani no. 34 column, ed.) upset me at the time, but then I told myself 'let's try to turn it to my advantage,' and so, if it hadn't been for the controversy that followed — which I myself fanned the flames of — maybe a lot of people wouldn't have noticed the record and wouldn't have bought it. In the end, then, that article turned out to be good business, because despite the names of the partners you can read on the back of the CD, I'm actually pretty much on my own with this thing (I've just got a small press office backing me), so I inevitably have to bank on making noise, on getting talked about, and this time I think I managed to pull it off." As they say, that's a man who knows his own mind.

(April 27, 2014)

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This article is an English translation of the original Italian text by Claudio Fabretti, published on OndaRock.it. It was translated with the help of artificial intelligence, under the editorial responsibility of OndaRock's editor-in-chief, Claudio Fabretti.

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