"Simple Things" in 2001 launched them as one of the most important names on the chill-out scene of the time. While the amalgam shaped by Sam Hardaker and Henry Binns on that debut had its own merits, proving far from bad, the records that followed showed that first outing to be nothing more than a flash in the pan.
Too hastily compared to Air, with the release of "Yeah Ghost" Zero 7 lay a tombstone over their artistic career, at least in terms of quality. Trying to wink at the sophisticated pop of Feist, the kraut-tinged Air of their second album, and the synth-pop of 30 years ago, the London duo shapes an indefinite creature, without the slightest bit of logical rigor. To sum it up in a couple of words: ugly and inconclusive, to put it kindly.
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22/09/2009
This article is an English translation of the original Italian text by Alberto Asquini, published on OndaRock.it. It was translated with the help of artificial intelligence, under the editorial responsibility of OndaRock's editor-in-chief, Claudio Fabretti.