The return of the Strokes is also taking shape live, with a tour that will include a stop in Italy. Following the surprise release of the single “Going Shopping” and confirmation of the new album “Reality Awaits”, due out on June 26th – their first studio work in six years – the band behind “Is This It” has also confirmed an Italian date. It's the latest piece in a comeback already marked by major appearances such as Coachella. The only show in our country is set for October 17th at the Unipol Arena. Joining the Strokes on stage will be Fat White Family and Alex Cameron, both touring alongside Casablancas and co.
Ticket sales will open at 10am on Friday, April 17 through official channels. An early presale for Mastercard holders will run from 10am on Wednesday, April 15, followed by one reserved for Comcerto Family and My Live Nation members from 10am on Thursday, April 16.
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The Strokes have launched a carefully targeted promotional campaign. Ahead of their new album “Reality Awaits”, expected this summer, the band led by Julian Casablancas has unveiled a new track in an unconventional way. Through a newsletter sent out in recent days, the group selected one hundred fans who, after providing a postal address, received a numbered cassette tape containing “Going Shopping”. Below is the official audio of the track.
“Going Shopping” was then played live in San Francisco during a recent show, offering a first taste of the song in concert. “Going Shopping” is expected to feature on the tracklist of “Reality Awaits”, although the band has yet to officially confirm the album's details.
Signs of a comeback had already emerged in the preceding weeks. During recent live dates and alongside the announcement of their Coachella appearance, the band had shared a series of visuals consistent with the retro aesthetic of the official announcement. Images of notebooks and cassette tapes had hinted at ongoing studio work, while SMS-based campaigns had teased an imminent message to fans, with the explicit promise to "share something soon".
In 2023, Julian Casablancas had suggested a new album was still a long way off, but the involvement of producer Rick Rubin — who had already worked on “The New Abnormal” — reignited expectations. The sessions, held in Costa Rica, were described by Rubin as remarkably smooth, to the point of becoming a top-tier recording experience.
During the break between records, the band members kept up significant side activity. Casablancas focused on his project The Voidz, while Albert Hammond Jr. continued his solo career, releasing the album "Melodies On Hiatus" in 2023.
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This article is an English translation of the original Italian text by OndaRock Staff, published on OndaRock.it. It was translated with the help of artificial intelligence, under the editorial responsibility of OndaRock's editor-in-chief, Claudio Fabretti.