Otierre -

Otierre - Spoiled by Success

Two faces of our hip-hop scene, success in the Nineties and crisis between the two millennia, told through the story of a group that conquered Italy from Varese

by Antonio Silvestri

The two faces of Italian hip-hop

The story of Otierre perfectly represents the destructive dynamic that success triggered on the Italian hip-hop scene of the Nineties. Formed in Varese at a time when Italian rap had not yet been absorbed by the mainstream media, the group achieved significant success, drawing a broad audience thanks to collaborations with Radio Rai 2 and Radio Deejay. The experience, however, proved disappointing and bitter. The public's inconsistent expectations and the tendency to reduce hip-hop to a passing trend deeply damaged the Italian scene in the mid-Nineties, right as hip-hop artists' albums and singles were starting to break into the charts. Otierre, like many other collectives and groups of the era, ended up fracturing under the pressure, unable to replicate the success of their second album, Dalla sede (1997), which is still fondly remembered by fans today.

Despite efforts to structure themselves through international projects and collaborations as well, the group split after just two albums, right as Italian hip-hop was being chewed up and spat out by rampant cultural consumerism.

From this experience, though, new artistic paths emerged: some stayed in the music industry in a different role, like Radio Deejay host La Pina; Esa, meanwhile, launched a solo career but above all formed a duo, Gente Guasta, which channelled the disappointment and frustration of the post-Otierre period into La grande truffa del rap (2000), an effective snapshot of a historic moment for the national scene. As is often the case, these two paths would cross again, in a still different era for the national rap scene, symbolically closing a circle after twenty years.

We will therefore tell first the story of Otierre and then of Gente Guasta, skipping over the other careers that trace their origin back to the Varese group.

A Tribe Called Otierre

Otierre (Originale Trasmissione del Ritmo), from Varese, are one of the most important acts of the first wave of Italian hip-hop, one of those that reacted most convincingly to the new musical style compared to what had already been seen in the major cities, see Articolo 31 in Milan or the essential Sangue Misto in Bologna. Rather than a band, it would be more accurate to call them a collective, given the long list of people involved, with roles and specialities spanning the whole of hip-hop culture and not just the music. There are essentially two crews: the MCs, made up of Azza, Griso, Esa, Intru, Polare, Limite and the women Lisa and Fede; and the DJs, made up of Irmu, Vigor, Thor and Vez.

At least two more ancillary members should be added: the first is Tormento, Esa's younger brother. He would become particularly famous, perhaps even more so than Otierre themselves, thanks to his later experience with Sottotono. The only truly famous figure to the mainstream public whose story is linked to that of Otierre is La Pina (real name Orsola Branzi), first a rapper and then Esa's partner, as well as being destined for a future as a radio host, which would eventually lead her to Radio Deejay: one of the most important radio stations on the national scene, crucial to the spread of hip-hop. La Pina became one of the best-known voices in Italy. It was Otierre who would go on to replace Articolo 31 as the “regular” guests on the station's hip-hop programmes.

The first chapter in the story of Otierre dates back to 1992 and consists of the demo L’anno della riscossa, followed by the single "Ragga No Droga". The demo is now impossible to find, a release that seems hard to track down even for members of the collective themselves. The miracle of the web is managing to find it on YouTube, which lets us get in touch with a raw but significant example of Italian hip-hop from 1992, a year in which it's still too early to talk about a real scene, organized and institutionalized.

The group's style is already taking shape here, especially on this first official single: a positive, colorful approach to hip-hop, closer to A Tribe Called Quest than to the harsh, uncompromising stance of hardcore hip-hop or the political hip-hop of Public Enemy. Frankie Hi-Nrg Mc decided to pay tribute to Otierre with a track on his 1993 debut, "Verba Manent", a testament to the great respect that part of the scene held for the Varese crew.

L’unica informazione che devo darti: no, non farti da parte!

Entra dentro al turbine delle parole rimate di cuore

Dalla posse che vince le guerre, dalla squadra OTR

Otierre, Varese in pieno effetto, detto fatto

Ecco la squadra che può cambiare l’aspetto della scena hip-hop

Che in questo momento ha perso la rotta fatta da gente in perenne lotta con se stessa

Non sono una promessa ma la conferma del fatto che

Più la provincia è ferma meno chi ha palle si disarma

E informa il prossimo, che restare immobili è assai peggio

E un assaggio ci vien dato con un demo pieno di coraggio

Their debut album, Quel sapore particolare, came out in 1994, the pivotal year for the definitive maturation of Italian hip-hop. The track "Quando meno te l’aspetti", a teenage fantasy of school and crushes, got decent radio airplay, largely thanks to Radio Deejay, which at the time was especially committed to promoting the genre in Italy.

As had already happened with Jovanotti and with Articolo 31, Otierre too become privileged guests on the show “Venerdì rappa” (which would later be renamed One Two One Two). Having recently risen to become the quintessential youth radio station of the vibrant musical world of the the Nineties, Radio Deejay turns a fringe local phenomenon - however interesting other prominent figures of the scene considered it - into a nationally recognized reality, at least among those who had their antennae up in search of modern music.

La Pina only features on two tracks of this debut, while Tormento left the collective right after its release to form Sottotono together with DJ Irmu, Fish and Nega. In this new lineup, the two female rappers who had been part of the collective back at the time of the first single are already missing, as is Griso.

The record is a concentrate of fun, charm and energy, peppered with jazz and blues borrowings alongside scratches and samples. While the dynamic may recall, besides the already-mentioned A Tribe Called Quest, the hyperkinetic sonic constructions of Public Enemy, the result here is pure fun, with no agenda whatsoever. Take, for instance, the hilarious "Slaugio", a track about a title as slangy as it is vague in meaning, which opens with these rhymes:

E questo è slaugio slaugio slaugio

veloce mai adaugio

ecco come definire slaugio

il nuovo stile

che per poche lire

tu puoi ascoltare in cassetta, cd e vinile

e quindi forza scuoti il culo in questa nuova danza

non riesco a starne senza

ne sento la mancanza

di slaugio perché io sono slaugio

Not exactly a political statement, then. In “Il punto della situazione” (feat. La Pina), a two-voice nursery rhyme, the line “Mischiando arte e intrattenimento osando mi diverto” seems to sum up the band's philosophy perfectly. The album also happily bends toward pop shadings, while keeping its identity as “new” music, essentially rhythmic, where little room is left for singing in the traditional sense: a balance between catchiness, conflict-free themes and irony on one hand, and the will to undeniably sound like rappers on the other. When even the content goes beyond mere fun, as in “Arresta”, the result is a bit naive:

Arresta l’intolleranza

arrestiamo l’ignoranza

cosa aspetti esci dalla tua stanza chiusa

impara a rispettare ad apprezzare ad amare

There's also room for slice-of-life storytelling like "Pronto Pine", about a trip to the police station, and dancing to the disco rhythm of "Lo sciupa", while "Dei colori" (featuring Tormento) softens the arrangement into lounge-flavored textures. The CD reissue also adds "La nuova realtà", an explosive, self-celebratory funk-rap track.

The fame achieved by Otierre earns them the opening slot for the Milan concert of Public Enemy in November 1994, in Milan. A guest appearance by 2Pac was also planned, but was later cancelled.

As had already happened with Isola Posse All Stars, most of the collectives formed in the early Nineties that achieved even modest success ended up falling apart, to the point that by 1996 the crew was down to a quartet: Esa, Polare, Vez and Vigor. These were years of reorganization, which also had to reckon with the changed role hip-hop now played in Italian popular music, following the experiments of 1992-93 that had, by 1994-95, turned it into a genre known even to a mass audience. However, as often happens with new genres and musical styles, hip-hop was destined to be treated by the general public as a passing trend, the fleeting fashion of the moment. Like every innovative style, then, it went through an inevitable phase of institutionalization after the purely exploratory, pioneering one, in which Otierre, as already discussed, played no small part in bridging the gap between the provinces and a national audience.

In 1996 Otierre founded Sede, in their native Varese, which became the crew's ideal operational base. The same period also saw the birth of Mixmen Connection, a project that spilled beyond the boundaries of the collective to involve other hip-hop artists as well, such as Bassi Maestro. This would become a platform for producing independent works such as "Contro gli estimatori" by Bassi Maestro, "Sulle soglie della follia" by Davo, "Fritzdacat" by Fritz da Cat and "Torno sulla scena" by Maury B.

With great strength and courage, at a time when a solid record-label structure, adequate promotional muscle, or even just a large and devoted fanbase capable of showing sustained support were all still lacking, Otierre joined the collective La Connessione, whose goal was to build a bridge between Italian, German and Belgian hip-hop. Among the artists involved were Torch, Toni-L, Bou and Rival Capone.

In 1996 OTR began hosting the show "In Aria" on Radio 2: they were, by this point, probably one of the most famous hip-hop acts in Italy. Then again, in Italy a sound that combined hip-hop with multiple voices, including female ones, alongside other black music had already found wide success in 1996, as shown by the strong results of "The Score" by the Fugees (which reached No. 2 on the album chart and sixth on the year-end chart, going gold), proof of a national market slowly but significantly being won over to such crossovers.

In 1997 came Dalla sede, credited to Otierre feat. La Pina, a second album that surpasses the debut thanks to more professional production, handled entirely by Esa, and sharper mic control from the various rappers. The band has the drive of a group that knows it's playing for the chance to make a mark beyond its own niche of fans. The fun of the debut has merged with darker atmospheres, menacing beats and an overall greater aggression. The guest emcees featured are England's Soul Boy, Germany's Toni-L and Belgium's Rival Capone. Scratches are by DJ Vigor, DJ Gruff and DJ Mais.

"La O la T la R" is a statement of identity, an opener that turns the veteran band into a presence on the contemporary scene, a second anthem after the tribute from Frankie Hi-Nrg Mc. In the verses the technique is a league above the debut, packed with wordplay and English terms, while an elastic, vaguely hallucinated beat gives the whole thing a hypnotic quality:

Avvisa il commissario tecnico

Ho il giusto flow, vuole il goal

Meglio far entrare il goleador

Hardcore come la Staller, scrivo bestseller

Compongo come Wagner col sequencer

Aziono il pubblico quando il clima è gelido

Passami il microfono, funziono molto più del Paraflu

I quarter like Bluebeard when I sink my rhyme

I keep MCs in pieces in drawers, packed in mothballs

Get real, you're inside a bumper car

No air bag, laid back, smooth

I display it like the Louvre, on the groove

Works of art of inestimable value

I'm more agreeable than a portable Minidisc

The project marks an excellent success in the Italian underground thanks to tracks like "Ce n'è", with La Pina enriching it with an exchange between female and male voice, or "Rispettane l'aroma", which went on to become genre classics. The call and response of the former has become iconic, while the latter is remembered for a chorus that samples "Here I Am (Come And Take Me)" by Marcia Griffiths, a cover of the Al Green song.

The overall sound, as already mentioned far more professional, is less exuberant and joyful but still remains very catchy, palatable even for those who prefer pop-rap. "Extrapolare" is an almost hardcore-hip-hop move, proof that on this second album it was important to show they meant business, that it wasn't a game anymore, and even "Secondo me" lets friction with the market and fellow artists show through:

How many people you meet,

With masks on their faces, ready

To shake your hand when it suits them

To turn against you when you're no longer useful

Worms frozen at their control posts

As long as you've got blood in your veins, they won't let go

The fin between the eyes instead of on the back (Ah)

You didn't even notice it had already bitten you

The tracks “Anothasounwantess” (in English and Italian), “Play Your Position” (in Italian and French), and “Ha – Ha !!” (in Italian and German) give the album international ambitions and sound original for a scene that still struggles to engage with other national music realities.

The lightness and fun of the early days still surfaces in a track like “Chiedo permesso” (which samples “Eric B. Is President” by Eric B. & Rakim).

After Dalla sede, the members of Otierre devoted themselves to their respective solo careers: in 2002 Esa released his debut album “Tutti gli uomini dEl Presidente”, while La Pina (who had already released a record back in '95) would go on, after two more albums, to become a radio host on Radio Deejay. Against this backdrop, Esa and Polare changed their names to El Presidente and Polaroide, carrying on as the duo Gente Guasta, which represents the continuation - and, in a sense, the dark side - of Otierre's colorful, successful hip-hop.

Spoiled Music

The duo Gente Guasta is the clearest snapshot of the crisis, death and rebirth that Italian hip-hop went through at the turn of the millennium. Having brought rap from the provinces to the mainstream with their original lineup, Esa and Polare reinvented themselves as El Presidente (initially Il Presidente) and Polaroide, forming this duo. They collaborated with ATPC and Lord Bean, besides appearing on several compilations of the era and releasing a few mixtapes, but the real turning point came with their debut La grande truffa del rap (2000), which marked a bitter evolution of Otierre's sound toward dark, pessimistic urban visions, also remarkably creative in some asymmetrical beats (“Tappa dopo tappa”), borrowings from other cultures (the Eastern colors of “Lotta armata”), and chilly electronic explorations (“Mondi sotterranei”).

The collapse of the scene's dream is distilled into the duo's sharp, technically accomplished rhymes, backed moreover by a large cast of Italian and international guests. While “The Death of Miracles” (1997) by Frankie Hi-Nrg Mc depicts the sick society of the time, steeped as it was in the fumes of a turn-of-the-century crisis that wasn't just musical, La grande truffa del rap captures the effects of that malaise on Otierre's once-colorful rhymes. The trauma of a suffering scene, torn apart from within but also held hostage by an industry that seduced and then abandoned it, is reflected in the tracks of an album that, symbolically and right from its title, encapsulates the sense of defeat and unease felt by Italian rap of the period.

When the tag-team with Uomini di mare comes together, in the manifesto that is the title track, you can hear a perfect example of the difference between the good vibes of the '90s and the bad vibes - laced with real despair and exasperation - typical of the early 2000s. It's Fabri Fibra who voices the hostility toward the market and pop-rap in lines like:

⟦Q1⟧

⟦Q2⟧

⟦Q3⟧

⟦Q4⟧

An outsider's stance within the scene, which Esa then reaffirms in his own verse:

⟦Q5⟧

I don't know if it's hunger for knowledge or chemical hunger

Between those who slander to gain fame

And those who tear apart for the watermark

The third one enjoys it

I remain

I dance this tango to the rhythm of rhymes

All the way to the end, to the very end

Controversial like I've never been before

And how do you know that?

When the whole universe is against you

Make sure you're ready

They're scheming to clear you out of your place

The bitter "L'originale trasmissione della rovina" (feat. Toni L and Torch), almost a self-parody, is a dive into the abyss of negativity through a menacing beat that twists the multifaceted jazz-rap of the past into an obsessive bad trip. Then again, it's already the lead single "Lotta armata", for which a video was also produced, that makes the total change of register clear:

The more my faction scouts around, the more this industry disgusts me

Which path could ever be the right one?

Gimmicks and marketing

Yet another real artist grows frustrated

[…]

I draw my blades against tired minds

I won't even bother trying

No time for small talk with those stabbing you in the back

Not even the Ganges can cleanse you of this scene

This darker version of Otierre can credibly hold its own alongside Colle der fomento on "Solidi sospetti", flying the flag of opposition to pop-rap.

Emerging from the experience that brought underground sound to national success, the two former Otierre members recount the failure of a musical dream that ran aground not long after being swallowed up by the mainstream, with a feeling similar to the one Kurt Cobain described regarding "his" grunge. Here we find the seeds of that fusion of grotesque, aggressive and kitsch elements that would later lead solo Fabri Fibra and the early Club Dogo to establish themselves as prophets of a new national school.

If the duo's debut still sounds today like one of the genre's classics, the follow-up QVinto potere (2001), which rails against the mass media, doesn't carry the same disruptive force but retains a similarly explosive recipe, boasting both national and international collaborations. It's perfect for fans, whether nodding along to the electro beat of "Ma che gente c'è!?", the offbeat rhythm of the title track, or partying to the soul-funk of "Uscire dal quartiere". In fact, the album marks the end of the Gente Guasta experience, for a good decade at least.

New wavelengths

The idea of returning as Otierre had already begun circulating back in 2002, and there was no shortage of reunion shows featuring just Azza, Esa, Polare, Vez and Vigor, sometimes alongside La Pina or Tormento. At the end of 2012 came the new album with Esa, Polare, Vigor and Skizo under the name OTR/Gente Guasta, titled Sintonizzati. The attempt is to prove they're still "on the ball", as anyone who's been away too long has to do. From the title track, which also opens the record, through to the single "Funk The System", it sounds like a souped-up version of their old sound, but with precious few new ideas. "Questo ritmo", with its menacingly booming beat, is the high point of an album that seems able to do little to leave a mark on the 2012 scene, a world away from the sound of the Nineties.

October 21, 2014 marks OTR's return to the music scene with a new single (also accompanied by a street video) titled "È presto", meant to herald the release of the album "Musica d'azione", initially scheduled for January 2016. On February 19, 2015, a video was also made for the track "Musica d'azione", followed by the singles "Vox populi" (August 2015) and "Potàla" (September 2015). In 2018 came "Il vero rap", produced by Dj Shocca.

The fourth album, released under the original Otierre name, arrived in 2022 and is called Splendente. It also celebrates the project's thirtieth anniversary and, curiously, doesn't include some of the singles released in recent years. They present it as "a rap life raft in a sea of nothing", but in reality the scene of the period is quite vast and far from lacking in interesting rappers.

Some tracks seem to coast along almost on autopilot, riding a style that now belongs to another era or simply celebrating themselves ("Sotto queste stelle"; "Ancora funky" with Toni-L), but there's no denying the group still has plenty of style, as shown by the hypnotic nursery-rhyme flow of "La sinfonia" and the Nineties-style hardcore hip-hop fluidity of "Potàla" (fittingly built on a Nas sample). It's an album that works above all as a good excuse to rediscover the story of both Otierre and Gente Guasta, two sides of the same coin: Italian hip-hop between the two millennia.

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This article is an English translation of the original Italian text, published on OndaRock.it. It was translated with the help of artificial intelligence, under the editorial responsibility of OndaRock's editor-in-chief, Claudio Fabretti.

Read the original in Italian · About the English edition

Otierre on OndaRock

Discography

OTIERRE
L'anno della riscossa (demo, 1992)
Quel sapore particolare (Century Vox, 1994)
Dalla sede (Polygram, 1997)
Sintonizzati (as Otierre / Gente Guasta, Captain Futuro Musique, 2012)
Splendente (New Rapform, 2022)
GENTE GUASTA
La grande truffa del rap (Niente x niente, 2000)
QVinto potere (Royality / Gente Guasta, 2001)
Milestone
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