Dj Billybool, number one Dj in the whole planet
That's how the intro track presents, not without a certain self-irony, the side project of Thaiboy Digital, an emo trapper who came up alongside Ecco2k and Bladee. Though perhaps it would have been wiser to stay in those parts. Apart from a few surviving acoustic fragments ("Karlaplan"), the ten tracks seem tailored for the airwaves, in an euphoric, overproduced rhythm that seems determined to chase the uplifting revival across the pop circuits at any cost. The problem is that, irony or not, we are far not only from the number one DJ.
The slurred singing of a partying sadboy is wrapped in a thousand production tricks: drops with a wow effect, wide-open synths and a logorrheic moaning that aims for a certain intensity but mostly lands in kitsch, as if Armin van Buuren were trying to write a hit for TikTok with an AI that, through autotune, imitates a Swedish crooner. The production is technically accomplished, it must be said. But even imagining Thaiboy silenced, you wouldn't get much further. Not even the collaborations with Jonatan Leandoer96, aka Yung Lean, or Varg manage to redeem a hysteria of mostly flat melodies.
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18/07/2025
This article is an English translation of the original Italian text by Alessandro Giustiniano, published on OndaRock.it. It was translated with the help of artificial intelligence, under the editorial responsibility of OndaRock's editor-in-chief, Claudio Fabretti.