A trionfare è dunque un classico come “Sgt Pepper’s Lonely Hearts Club Band“, del quale Alessandro Sessa nella pietra miliare di OndaRock scrive: “E’ il 1° giugno 1967, da questo momento la musica pop cambia definitivamente aspetto e contenuti: esce “Sgt. Pepper’s Lonely Heart Club Band”, ottavo album dei Beatles in cinque anni. Si può capire tutti i tratti rivoluzionari di questo lavoro solamente ascoltando la musica di quegli anni; basti ascoltare il rock’n’ roll americano anni 50 e il beat inglese dei primi 60, suo figlio legittimo. Con “Sgt. Pepper’s” i quattro ragazzi di Liverpool si permettono di rigirare come un guanto la musica contemporanea. Parafrasando tematiche politiche, si potrebbe dire che hanno condotto un colpo di stato, instaurando un regime agli antipodi col precedente senza che la popolazione si accorgesse di quanto stava accadendo, senza vedere soldati e carri armati per strada. E’ il primo concept-album di successo della storia del rock: c’è un filo conduttore, infatti, che rende il lavoro unitario e logico (…)
"Sgt. Pepper's" fully captures the spirit of change and anti-conformism of those years; the Beatles overturned every rule, and with this album they also revolutionised studio recording work, which became long and gruelling, yet more original and creative than ever before.
The lyrics move away from typical adolescent themes and the evergreen "heart-and-love" pairing to tackle more introspective subjects, relationships with fans, "metaphysical" experiences and events either directly lived by the band or drawn from the news of the day.
It's a widely shared and empirically verifiable view that nothing sounded the same after this: this kind of electronics applied to music simply didn't exist before, and finding new sounds, "making a guitar sound like a piano and a piano sound like a guitar" (John Lennon), was no easy feat. For instance, to get a different vocal sound, microphones were submerged in bottles full of water, or singers performed in awkward positions to compress the ribcage and produce a wholly distinctive voice. Then there's the grand entrance of the orchestra into a pop-rock context, following a path already explored (albeit with far less thrilling results) by the Moody Blues: the crescendo in "A Day In The Life", in fact, was performed by no fewer than 160 musicians.
The cover art is also significant: a fully colour sleeve distributed in the same version worldwide (a rarity at the time); the very term "album" was coined for, and by, "Sgt. Pepper's" — the record indeed opens up like a photo album, complete with photos, lyrics and even gadgets inside. The front cover photo is packed with more or less cryptic references: the Beatles wanted behind them the figures who had shaped their lives, but there was no shortage of unsettling inclusions too, such as Timothy Leary (the LSD theorist), Adolf Hitler, Aleister Crowley (the father of modern satanism), and the plants framing the word Beatles at their feet were, in fact, marijuana plants.
An unprecedented production, then, both aesthetically and in terms of content. A level of care and attention to detail never before seen in a piece of "popular" entertainment meant for mass consumption. With "Sgt. Pepper's", pop music was finally freed from the marginal, accessory, merely lightweight role it had been confined to until then, and took its rightful place among the forms of art.
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This article is an English translation of the original Italian text by Claudio Fabretti, published on OndaRock.it. It was translated with the help of artificial intelligence, under the editorial responsibility of OndaRock's editor-in-chief, Claudio Fabretti.